Serving the Midwest since 1939, Certified Oil has long been a trusted name in convenience and fueling, establishing itself as one of Ohio’s leading operators with over 140 locations spanning Ohio, Kentucky, and West Virginia. For decades, Certified Oil has been a staple in the communities it serves, providing reliable service and quality products.

However, as the retail landscape has evolved, so too have the challenges facing the company. Increased competition from both traditional rivals and grocery chains entering the convenience store market prompted Certified Oil to take decisive action to maintain its market leadership and continue serving its loyal customers effectively.

At the heart of this transformation was a brand refresh, which introduced a modernized visual identity that aligns with contemporary aesthetics while preserving the legacy of the Certified Oil brand. The new logo and branding elements are designed to be more visually striking and resonate with today’s consumers, blending tradition with modern appeal.

Certified Oil also undertook a significant refresh of its stores, focusing on improving the overall shopping experience. This included modernizing store layouts to enhance flow and accessibility, updating fixtures and displays to create a more welcoming environment. And in response to growing consumer demand for healthier food options and convenient on-the-go items, Certified Oil expanded its product offerings to include a wider selection of fresh, nutritious foods.

Customer loyalty has always been a cornerstone of Certified Oil’s success, and the company recognized the importance of deepening this connection in today’s market. As part of the revitalization, the Certified Rewards program was enhanced to offer even more value and convenience to customers.

In an increasingly competitive landscape, Certified Oil’s revitalization is a testament to its ability to adapt and thrive, ensuring that it remains a relevant and vital part of the communities it serves. This strategic transformation not only preserves Certified Oil’s rich heritage but also propels it into a new era of success and customer satisfaction.