Columbus Academy, a prestigious and selective independent college-preparatory school, serves students from pre-kindergarten through twelfth grade, fostering academic excellence and personal growth. As the Academy approached its centennial milestone, the leadership recognized the significance of this momentous occasion—not just as a time for celebration, but as an opportunity to look forward and boldly announce their entry into the next century.

With nearly 100 years of history, Columbus Academy has built a legacy of educational excellence, shaping the minds and futures of countless students. However, as they prepared to embark on their next century, it became clear that the school’s brand needed to evolve to reflect both its rich heritage and its forward-thinking vision for the future. The goal was to refresh the brand in a way that honored its storied past while also positioning Columbus Academy as a modern, dynamic institution ready to meet the challenges and opportunities of the next 100 years.

The new brand identity was thoughtfully crafted to balance tradition with modernity. The design incorporates elements that celebrate the Academy’s 100-year heritage, such as refined versions of the school’s emblem and colors, which have been updated to appear more vibrant and versatile across various platforms. The typography was modernized to be more functional and easier to read, while still maintaining a classic feel that reflects the school’s academic rigor and long-standing history. This thoughtful blend of the old and the new ensures that the brand remains recognizable and respected, while also being adaptable and engaging in today’s digital and physical environments.