Wayfind is an online publication that serves as a beacon for industry professionals, offering a wealth of insights, emerging trends, and forward-thinking predictions from the customer experience experts at WD Partners. As a platform dedicated to exploring the ever-evolving landscape of customer experience, Wayfind stands at the forefront of innovation, providing readers with the knowledge and foresight needed to navigate the complexities of this dynamic field. The publication is a direct reflection of WD Partners' overarching mission: to not only understand but also to actively drive and shape the future of customer experience, ensuring that businesses remain competitive and relevant in an increasingly customer-centric world.

Recognizing the strategic importance of aligning Wayfind more closely with the WD Partners master brand, a proposed study was initiated with a focus on the redesign of the Wayfind masthead. However, this initiative quickly evolved into a more ambitious effort that went beyond simply updating the visual identity of the publication. It became an opportunity to redefine the WD Partners master brand itself, ensuring a seamless integration between Wayfind and the larger brand identity. This comprehensive approach aimed to create a stronger, more cohesive connection between the publication and the parent brand, reinforcing WD Partners' position as a leader in the customer experience space.