Creating a brand from scratch.

Harvest Table Culinary Group, a new and independent division of Aramark, is revolutionizing higher education dining with a student-centric approach. Their flagship offerings feature chef-inspired dishes crafted from fresh ingredients sourced from local farms, ensuring a commitment to quality, sustainability, and community support. This dedication to local sourcing not only promotes healthier eating but also fosters strong relationships with regional producers, contributing to the local economy.

Harvest Table is built on a "food first" philosophy, prioritizing the creation of unique and authentic food experiences that resonate with students' diverse tastes and dietary needs. This philosophy emphasizes the importance of wholesome, flavorful meals that are not only nutritious but also engaging and enjoyable. By focusing on culinary innovation and authenticity, Harvest Table aims to transform campus dining into an integral part of the student experience, fostering a sense of community and well-being.

To effectively activate the brand and share the Harvest Table story, a comprehensive suite of B2B and B2C materials was developed. Together, these materials not only communicate the unique value proposition of Harvest Table but also create a cohesive and immersive brand experience. They serve to educate and engage both the higher education institutions and the students they serve, highlighting Harvest Table's dedication to transforming campus dining through culinary excellence and sustainable practices.

This holistic approach helps to solidify Harvest Table's position as a leader in higher education dining, committed to enriching the lives of students through great food and meaningful dining experiences.

 

Harvest Table Brand Video

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