DuraSack produces products crafted to assist homeowners, DIYers, and professional contractors in tackling their projects. Constructed from water-resistant, tear-resistant, and puncture-resistant fabric, DuraSack items provide enduring support for tasks like hauling, carrying, storing, and safeguarding belongings within your living, working, and recreational spaces.

The task at hand involved a comprehensive overhaul of the existing logo, aiming to breathe new life into it and ensure its relevance to two distinct customer segments—the home consumer and the construction professional.

The resulting logo is a fusion of modernity, memorability, and functionality. The dynamically adaptable "U" serves as a versatile holding shape, capable of extending, compressing, growing, or shrinking to create engaging patterns. Alternatively, it functions as a flexible framework for conveying messages and incorporating imagery.

To enhance product line differentiation and cater to both home and professional customers, a brand architecture was meticulously developed. This included color coding, which not only distinguishes between product lines but also creates a clear separation between the two target customer segments.